Be remembered at first sight, in the first 5 seconds

Logo Creation and Visual Identity

The Brand is the union of a Pictogram, a Logotype and a Payoff. I visually translate your communication need through the use of form, color and typography.

Logo Creation and Visual Identity

Expressing one’s uniqueness

If you are here, it is because you are looking for a graphic designer who can help you create a logotype that best represents your business. Well, you are in the right place. How many times have you seen a brand that strayed impressed in your memory? We can give you many examples: from the Coca Cola logo where the brand is identified solely by the typeface, to Apple where all you have to do is see a silhouette of an apple and a whole world opens up to you.

Today, being represented by a good brand is essential, so you have to rely on an expert graphic designer who can understand in depth what you want and transform it authentically into a Pictogram, a Logotype, a Pay Off, a Colour Palette that sets you apart. Creating a logo today is easy, there are ready-made logos available that you can download from the net. In this panorama, relying on a professional graphic designer can make all the difference, by defining your uniqueness and making you memorable. Those who remember you will contact you again. The advantages of having a good Brand Identity are obvious.


Tell me about your project, what you want to achieve, who is your audience, what goals do you have.

Your identity

Tell me who you are, your story and your aspirations. I can tell your personal story and that of your company.

Your Brand

Design and conceptualization of a brand or logotype, which is original, unique, and of graphic and typographic quality.

Your Color Palette

I carefully choose a color palette that is likely to evoke emotion or best represent you or your business.


I identify one or more typefaces that we will use for all elements of your Brand Identity.


I define what kind of images will atract your audience: light, cut and dominant colours, evocative imagery

Tone of Voice

I identify the right tone of voice. A set of rules to follow when writing texts and choosing images.

Promotional Materials

Creation of coordinated graphics: Business Cards, Brochures, Letterheads, Letterpress, Decals.

Visual Identity Handbook

At the end of each project I produce a visual identity manual that will serve you and your collaborators as a practical guide.


These are some of the assets I can develop to strengthen your image and, your brand identity. From the creation of the Logo, to its declination on various formats, to the design of promotional material in line with your coordinated graphics.


  • Pictogram
  • Logo
  • Payoff
  • Font
  • Colors


  • Iconography
  • Brand Pattern
  • Template
  • Moodboard
  • Brand Manual


  • Die-cuts
  • Labels
  • Catalogs
  • Brochure
  • Menu


  • Avatar Social
  • Posts and Stories
  • Infographic
  • Animations
  • Ad Display
Logo Creation and Visual Identity

Expressing the soul of the project

The Logo represents the soul of your business. Working on your Brand Identity (how you want others to perceive you) means working on the values of your business, recognizing your strengths and finding the elements that set you apart from your competitors.

Creating a Brand Visual Identity by taking into account your values of your audience and your competitors allows you to improve the Brand Image (how others perceive you). This allows you to build trust, working on your perceived quality and reputation influencing the emotions and visual impressions of your typical customers.

It depends on the nature of the project. For the creation of the Logo alone, prices generally start at 400 euros. On delivery you will have several Logo versions in all formats: for print, for web and all vector versions. If, on the other hand, you want a more extensive and coordinated design including business cards, letterheads, brochures, etc., prices vary greatly depending on the nature of your requests. If you want to evaluate your Visual Identity project I can send you a free quote. Don’t worry, my prices are in line with today’s market prices.

No, you can use your Visual Identity whenever and as much as you want, on all occasions. The logo I will give you will remain your property. Should you need an  on-going graphics production service we can agree on a monthly flat rate. Contact me for more info

Ideally we begin with a good chat (phone call, video call or better still in person if you live in Milan), to find out as much as possible about you and your business. Knowing what field your business is in, your competitors, and outlining your possible audience, your ideal customer will help me to outline an appropriate mood that I will convey through the use of shapes and colours in the realisation of your Logo. You can see a selection of Logos and Brands I have created over the years discover my Logofolio.

For the design and implementation of your new Logo I will use Illustrator for vector drawing. Upon delivery you will receive different variations of the Logo in different sizes:


  • Brand – Version Color
  • Monochrome – White on black
  • Monochrome – Black on White
  • Use on Photos/Graphics – Variant with Transparency


  • Vector .ai format – Lossless scalable format
  • .pdf format – High resolution format
  • .jpg .svg .webp formats – Lightweight formats for web and digital
  • .png – Format with transparency


  • Pantone codes for printing on objects (gadgets):
  • CMYK codes – for prints on paper
  • Hexadecimal codes – for displays and screens:

It depends, if you already know what you like you could give me some initial pointers and thus speed up the Logo creation process. You can view my Logofolio. so you can see if you’re more interested in a Iconic Logo (with strong presence of the Symbol or Pictogram: Shell) or still opt for a Coat of Arms(Pictogram fused with Typography: AlfaRomeo) a LogoLiteral solution(typography only: CocaCola) or a more versatile Initial Logo (with initials: S of Suzuki). It will also depend on the number of changes; I generally fine-tune with two to three changes. Generally 15 days from the start of the job order.

freelance graphic designer


A selection of Trademarks and Logos that I have created since 2014.

Look at the work

freelance web designer

Website Creation and Landing Pages

Do you want to ensure a good online presence? This service is for you.

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e-commerce designer

E-commerce site development

Do you want to sell online? Are you a merchant and want to bring your store online?

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Would you like to tell me about your project?

Contact me

Perché scegliere me:

  • Design leggero, fresco e pulito

  • Sono smart: rapido e preciso

  • Amico di tutti i browser e device

  • Sono in confidenza con la SEO

  • Ti spiego come gestire il sito

  • Creatività Croccante

I miei clienti:

  • Liberi Professionisti

  • Imprenditori

  • Network e Community

  • Gruppi di progetto

  • Associazioni

  • Agenzie di comunicazione

Logo Creation and Visual Identity

Alcuni clienti e partner con cui ho lavorato:
Renault, Altran, Sternberg Clarke, We are Social, ImgInternet, Mandalaki Design Studio, Octonet, Massimo RojProgetto CMR, Minimumfax Media, Trevor George, GSLive, Dora Binnella, Punctum, AlVolante, InSella, Comalab, PalombaSerafini Associati, eb&c Centro Ricerche Enrico Baleri, Spazio Concept, Up level, BrainCooperation, Ga-Milano